Grupeer is proud to announce the partnership with a new loan originator money U Finance.

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Grupeer is proud to announce the partnership with a new loan originator money U Finance.

Grupeer is proud to announce the partnership with a brand new loan originator- Cash-U Finance. The key mission of Cash-U loans would be to assist anyone, who may have appeared in a hard finances alone. Mixing technology that is together new latest styles in cyber-security and up to date device learning algorithms, Cash-U Finance brings easy to get at microloans to anybody across Russia.

Cash-U is a company that is relatively young it had been established in might 2017, but began operations in September 2018. The brand-name Cash-U maybe perhaps not unintentionally is consonant because of the cashew pea nuts. Within the Russian language there is certainly an idiom nuts” that is“cracking which will be a synonym to your English idiom “like a bit of cake” and means one thing not that hard and fast. This name brand is designed to inform the storyline of how a loans of Cash-U are easy to get at in a quick time period.

The founders’ goal would be to make the unsecured loan market extremely technological and customer-friendly. They usually have leveraged their experience with micro-financial companies from a single part as well as the internet marketing experience on one other part. This blend that is perfect producing the high-tech customer home loan company- Cash-U Finance. Presently, 73 professionals that are highly skilled utilized in the organization.

In the present economic system working people, every so often encounter the problem, if you find no money kept after the income at the conclusion associated with thirty days. In certain situations that are urgent, everyone else can ask buddies to borrow funds. Furthermore, in the event that individual has delayed re re re payment for just about any bill, the credit score gets spoilt and these customers are undesired by banking institutions. So, right right here the available pay day loans are available in.

Business design

The lifecycle regarding the loan comes with 5 phases. The customer registers on the website and link the payment solution to his or her account in the beginning. The document is checked for authenticity at this stage. Next, could be the scoring procedure. The quick questionnaire, that will be needed by the regulator enables running all the way through Big Data information warehouses (around 30). Around 10,000 parameters are analyzed within 20 moments as they are checking out the company’s scoring model. The fraud detector can be working during this period.

The next to 5th phases are getting the cash into the client’s bank card, having to pay it right straight right back and in undesirable situation commercial collection agency. To make your debt collection procedure since efficient as you are able to, four collection stages were created with respect to the amount of times of the missed payment. This kind of tailored way of business collection agencies makes Cash-U Finance a frontrunner in this industry- your debt collection price is greater than the industry average.

The proprietary scoring model associated with business additionally enables making smart choices when it comes to lending cash. It is all possible because of device learning algorithms, usage of big databases and alternate information sources. The scoring model’s approval price for brand new consumers is 20% and 70% for coming back clients.


A very technical online marketing strategy enables attracting a good brand new market. More over, customer commitment is impressive- more than 80percent of consumers are taking the loan over and over over over repeatedly. Presently, Cash-U Finance has 15,000 clients that are returning. Another key to success is just a wide variety of services and products, this permits offering extra items to clients.

In Russia, there clearly was amazing interest in pay day loans, so it’s vital that you give attention to your target clients. Cash-U Finance aims to provide clients between 25-55 years of age with an income that is average of RUB (Eur280-430) and require the mortgage as a result of some unforeseen occasions. The typical clients appropriate now are generally women or men, between 25-40 years old with greater education and staying in towns by having a populace above 15,000 individuals, working and an income as much as Eur570. The attention price is in line using the legislation and rivals’ rates. The typical loan is Eur90 for first-time consumers and just over Eur130 for the going back customers. The present loan profile is just about Eur750,000 in addition to income for 2019 is much significantly more than Eur4 million.


The owners of the organization have begun working when you look at the pay day loan market a number of years ago and have now witnessed the marketplace with no legislation. Recently lot of modifications were implemented as well as the legislation got tough. Many players have gone the marketplace due to that, but Cash-U Finance contrary got well informed within the environment that is regulated. Which means that the investors have actually the best mindset to build up a product that is strong.

The investors think that the legislation enables organizations that are micro-financial contend with old-fashioned banks and gives more advanced items in the foreseeable future. Another objective associated with business would be to grow in other areas- in Asia. We wish that with the aid of financing Cash-U Finance will raise on Grupeer platform, these goals are simpler to reach! Welcome, Cash-U Finance!

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